Top 100 Digital Marketing Interview Questions and Answers for 2024

Whether you are someone who has intermediate-level experience or are a fresher trying to find their way in the world of digital marketing, the digital marketing interview questions can generally range from being related to your personality & ideas to focusing more on the technical aspects of digital marketing such as SEO, paid advertising & content marketing among others.

To imprint your credibility and trustworthiness during digital marketing interviews, it is extremely important to not only master the technical aspects of digital marketing but also excel at analytical problem-solving skills.

The following is a list of the common questions and answers to know for acing a digital marketing interview.

Question 1. What is Marketing?

Answer 1. This is a popular digital marketing interview question that is often asked of applicants. In simple words, Marketing is defined as a way for companies to promote their product & services to the public in a bid to increase their sales.

Question 2. What are the different types of marketing?

Answer 2. Another really common digital marketing interview question, the different types of marketing are –

  • Digital Marketing
  • Traditional Marketing.

Question 3. What are the two types of digital marketing?

Answer 3. The two types of digital marketing are inbound and outbound digital marketing. This is a really simple digital marketing question and can help you get prepared for the tougher questions ahead.

Question 4. What do you mean by digital marketing?

Answer 4. Digital marketing means promoting the products and services of a company through digital media like the Internet, mobile, etc.

Question 5. What is the meaning of a responsive website?

Answer 5. A really crucial question for aspiring digital marketers, a responsive website adjusts its page size to any display of the screen whether big or small devices such as mobile and laptops in a few seconds.

Question 6. Why did you apply for this position in digital marketing?

Answer 6. This is a very important digital marketing interview question which is why you need to have at least 70% knowledge about your chosen field. Through this, the hiring manager will try to judge your capabilities and experience.

Question 7. What are the factors crucial for doing on-page SEO?

Answer 7. Factors such as the presence of an SSL certificate, proper sitemap, canonical tag, robot.txt, and redirection techniques are crucial for doing on-page SEO. If you want to get through to the next round, we recommend preparing this digital marketing question really well.

Question 8. What is a search engine?

Answer 8. A web-based program that is specifically developed for searching any information that is completely based on the keywords typed by a user in a search engine such as Google, Yahoo, etc.

Questions in digital marketing interviews can range from testing your basics to even more advanced topics, hence, it’s recommended that you prepare this one well.

Question 9. What is inbound marketing?

Answer 9. The technique of attracting an audience for selling a company’s products and services with the help of SEO, branding, social media, and content marketing is inbound marketing. Questions about inbound marketing at interviews are quite common these days & must be prepared well.

Question 10. What is outbound marketing?

Answer 10. The marketing technique that uses advertising, sales, and public relations to promote a product that pushes the audience to buy that specific product using Radio ads, TV ads, etc. is called outbound marketing. The difference between inbound & outbound is a really common digital marketing interview question.

Question 11. What is SEO?

Answer 11. The process of optimizing web pages to ensure maximum visitors on a website by ensuring that it appears higher in search results on a search engine is called search engine optimization. Knowing about SEO in-depth allows you to excel at digital marketing interviews.

Question 12. Name the top 5 search engines globally.

Answer 12. Google, Bing, Yahoo, DuckDuckGo, and are the top 5 search engines across the globe. This is a really basic digital marketing interview question & you should be aware of each of them to excel in the interviews.

Question 13. What do you understand by white-hat SEO?

Answer 13. The practice of optimizing tactics, strategies, and techniques in compliance with all the rules and policies of search engines for ranking a website is white hat SEO. Knowing about it will help you excel in the advanced stages of your digital marketing job interview.

Question 14. What is black hat SEO?

Answer 14. The practice of optimizing tactics, strategies, and techniques by breaking all the rules and policies of search engines for ranking a website is black hat SEO. They are not approved and are also known as spamdexing. Panel experts usually ask this question related to digital marketing in order to test the decision-making skills of the candidate.

Question 15. What is a crawler or spider bot?

Answer 15. This is an ideal question for starting off a digital marketing interview. A crawler is a program that is responsible for browsing the World Wide Web so that it can easily create an index of data and gather information inside a page.

Question 16. What is a Google bot?

Answer 16. Google bot is similar to a crawler and has been created by Google. It collects information from each web page and creates an index that can be easily found by people who search for information on Google. Not many people are aware of the answer to this digital marketing interview question & knowing about it can exponentially increase the chances of getting hired.

Question 17. What are Google algorithms?

Answer 17. They are the algorithms used by Google to rank all the websites on the Google search result pages. They are updated accordingly as per the changing technologies and knowing about it is essential for succeeding in a digital marketing interview.

Question 18. What are the different types of Google algorithms?

Answer 18. Panda, penguin, pigeon, and hummingbird are some of the popular algorithms by Google. A rather uncommon digital marketing interview question, it really can help you impress your prospective employer.

Question 19. What are some of the top digital marketing tools to know before appearing for a digital marketing interview?

Answer 19. Some tools you need to know to crack a digital marketing interview are – Google Analytics, Ahrefs, Rankwatch, SEMRush, etc.

Question 20. What is a keyword?

Answer 20. A keyword is a term that is used to search any queries or questions by a user. We use it to match with the query when a user types a word into the search engine to find information. This is a basic digital marketing interview question, the answer to which, you must know.

Question 21. What is the Panda algorithm?

Answer 21. This is the very first algorithm created by Google. It checks the quality of the content on a website and gives the page a quality score which improves or down-ranks its ranking on Google. Not many people are aware of the answer to this digital marketing question.

Question 22. What is the Penguin algorithm?

Answer 22. It checks all the quality links on a website. It is responsible for checking the links that are coming from poor-quality or spam websites.

Question 23. What is the Hummingbird algorithm?

Answer 23. An algorithm usually associated with speed, It provides fast and accurate results for the queries in a search engine. It is a good idea to be aware of this digital marketing interview question.

Question 24. What is the Pigeon algorithm?

Answer 24. A really crucial answer to a digital marketing interview question, this is the newest algorithm. It provides you a lot of useful, good, and relevant search results that are closely related to the queries.

Question 25. Name some of the best places to use keywords.

Answer 25. You can use keywords in comment tags, headings, meta descriptions, names of the company, title name, or image name. Knowing how to place keywords in a content piece increases your chance of cracking a digital marketing interview.

Question 26. What is on-page SEO?

Answer 26. It is a method of optimizing the pages of a website to rank higher in the search results and get relevant traffic. Knowing on-page SEO is a crucial skill for cracking digital marketing interviews.

Question 27. What is a meta tag or keyword?

Answer 27. They are used in HTML for providing information in brief about a webpage. It usually consists of target keywords and helps the content piece score better in terms of quality. One must prepare this digital marketing interview question well to increase the chances of getting hired.

Question 28. What is the limit of a meta tag?

Answer 28. A crucial thing to know for cracking a digital marketing interview, the limit of a meta tag is 255 characters.

Question 29. What is a meta description?

Answer 29. A short description of a web page/ article that a user can see in the search engine is defined as its meta description. This is one of those digital marketing interview questions that must be prepared well before appearing for the interview.

Question 30. What is the limit of meta description?

Answer 30. The character limit for a meta description is 230-320 characters.

Question 31. What is a canonical tag?

Answer 31. It is a method of indicating a search engine that tells that a particular URL represents the master copy of a certain page. If you wish to crack the interview, you must be aware of the answer to this digital marketing interview question.

Question 32. What is SSL?

Answer 32. Knowing the answer to this digital marketing interview question is crucial if you want to secure your website against security threats. Expanded as a Secure Socket Layer (SSL), it is used to improve the security ranking of a website and can be considered a standard method for identifying a website for web security.

Question 33. What are backlinks?

Answer 33. Also known as incoming links, backlinks are the links that link a website to another website’s page. Knowing about backlinks and how to generate them is crucial to crack your digital marketing interview in the first attempt.

Question 34. Why is SSL needed?

Answer 34. SSL is needed to avoid security threats and data security as it helps encrypt sensitive information sent across the Internet so that the recipient is the only individual/user who can see or receive it.

Question 35. What is anchor text?

Answer 35. It is a clickable text that consists of a hyperlink that displays the link to another page.

Question 36. What is a do-follow link?

Answer 36. It is a hyperlink that instructs any search engine to allow that hyperlink to influence the ranking of that link in the search engine’s index.

Question 37. What is a no-follow link?

Answer 37. In digital marketing, it is a hyperlink that instructs any search engine to not allow that hyperlink to influence the ranking of that link in the search engine’s index. Knowing about this digital marketing question can be really helpful for you in the advanced stages of the interview.

Question 38. What is page authority?

Answer 38. A really interesting digital marketing interview question, page authority indicates what position a particular website ranks on, in a search engine result page (SERP). The lesser the number, the better the website’s page authority.

Question 39. What is domain authority?

Answer 39. Domain authority determines the power of a domain name. In other words, it is a search engine ranking score method to tell how a website will be ranked in SERP.

Question 40. What points does a domain authority consist of?

Answer 40. It consists of domain age, popularity, overall SEO points, and the total number of links on the website. Knowing about domain authority and the factors behind it can help you easily crack a digital marketing interview.

Question 41. What is Moz Rank?

Answer 41. The Moz Rank basically quantifies the popularity of a link on a scale of 0 to 10. It is a method of calculating the domain level rank that shows the popularity of a web page or site. If you want to solidify your chances of cracking the digital marketing interview, this is an intermediate-level question you must know about.

Question 42. What is the formula of CTR?

Answer 42. CTR = (Total clicks / Total impressions) X 100. One of the most crucial digital marketing interview questions, click-through rate is the ratio of users clicking a specific link to the number of users viewing a page, email, or advertisement.

Question 43. Mention the techniques of inbound digital marketing?

Answer 43. Some techniques that might be asked during your digital marketing interview related to inbound marketing are –

  • Email marketing
  • Social media optimization Social media marketing Search Engine Optimization

Question 44. What is Fetch as Google?

Answer 44. It is a tool by Google that allows you to simulate how a published web page looks, to Google. Recruiters usually ask digital marketing interview questions to candidates who have previously worked in SEO/SEM.

Question 45. What is the Google Search Console?

Answer 45. Google Search Console is a free tool to help developers, SEO experts, and webmasters understand how their website has been performing in Google search. Working knowledge of Google’s Search Console is crucial for SEO experts.

Question 46. How is Fetch as Googleuseful?

Answer 46. If you are someone with working knowledge of Fetch as Google, it can be a huge contributor to you successfully cracking a digital marketing interview. Google helps troubleshoot web pages to boost performance, detects malware attacks and when updating your website, you can submit the pages for indexing as well by using it.

Question 47. What do you understand about the bounce rate in digital marketing?

Answer 47. A relatively intermediate-level digital marketing interview question, ‘bounce rate’ is the number of visitors who leave the website only by visiting just one page.

Question 48. What are crawl stats?

Answer 48. It is a report that contains data about the activity of the Googlebot on a website for the previous 90 days and considers everything that’s downloaded by Google including HTML, CSS, JavaScript, and even Flash.

Knowing about how to generate crawl stats can help you increase your chances of getting a digital marketing job.

Question 49. What are some platforms for paid advertising?

Answer 49. Some good platforms for paid advertising include – Facebook, Google, and Instagram. This is a basic digital marketing question and if you are applying for a paid marketing job, you must know the various platforms that allow you to do so.

Question 50. What are the types of SEO?

Answer 50. On-page and off-page are the 2 main types of SEO.

Question 51. What are the tasks of an SEO executive?

Answer 51. The tasks of an SEO executive include article submission, blog formatting, forum discussion, business listing, and social bookmarking among others. This digital marketing interview question is usually asked when hiring for SEO roles at companies.

Question 52. What is redirection?

Answer 52. It is a technique to make a web page accessible under more than just one URL address that will move to a new different URL from the one requested.

Question 53. What are the main types of redirection?

Answer 53. A relatively simple question about digital marketing is that redirection has only two types, which are – permanent and temporary redirects.

Question 54. What is a temporary redirect?

Answer 54. When you click on a URL it has been moved temporarily to another page with a different URL upon opening.

Question 55. What is a permanent redirect?

Answer 55. When you click on a URL it has been moved permanently to a page with a different URL upon opening.

Question 56. Why is PPC important in digital marketing?

Answer 56. This is a crucial question around paid marketing when appearing for a specialized paid marketing job interview. Using PPC, a brand can always reach the right kind of customer. The results are more rapid and it is an effective way of advertising your products when you are trying to build a brand online.

Question 57. Which tools are used for keyword research?

Answer 57. You can use tools such as Ahrefs, SEMRush, Spyfu, and Ubersuggest among others, for keyword research.

Question 58. What is Hootsuite?

Answer 58. Hootsuite is a social media management and scheduling tool that helps you manage your client/brand’s social media account. It offers features such as integration of major social media platforms, analytics, post scheduling, ad optimization, and content library among others.

Question 59. What is Google Highlighter?

Answer 59. Google Data Highlighter is a tool that teaches Google about the pattern of structured data on a website that will represent the data more effectively.

Question 60. What is Google AdWords?

Answer 60. Google AdWords is probably the biggest & one of the most popular PPC platforms on the web. It is a platform that enables brands & businesses to create ads that appear in Google search results and other platforms by Google.

Knowledge of Google AdWords is invaluable and can easily help you crack a PPC advertising job interview.

Question 61. Mention some keyword strategy parameters.

Answer 61. Search volume should be kept high, the competitor should be low or medium, use long-term keywords, and find synonyms of the keywords.

Ascertaining keyword strategy is a key part of a digital marketing job role & you must know about it to crack your digital marketing job interview.

Question 62. What are the factors affecting on-page SEO?

Answer 62. Factors affecting on-page SEO are – content, footer, images, heading, URL, and internal and external links.

Question 63. What is a sitemap?

Answer 63. They are the model of representation of a website’s content specifically designed for users and search engines to help them crawl and index the site.

Question 64. What are the types of sitemaps?

Answer 64. XML sitemap and HTML sitemap are the two types of sitemaps used in digital marketing. If you want to crack your digital marketing job interview, knowledge of XML & HTML-based sitemaps is quite crucial.

Question 65. What is AMP?

Answer 65. Accelerated Mobile Pages is a new web framework that helps in loading web pages faster on mobile devices, to provide a better browsing experience to the user while reading and engaging with the page’s content. This is a relatively new question in digital marketing interviews and it is always good to know about newer technologies before applying for a digital marketing job.

Question 66. Explain the importance of social media.

Answer 66. One of the most common questions for social media marketing interviews, the usual response to this can be that as a tool, social media helps brands create brand awareness, sell products, engage customers & generate more leads.

Question 67. Explain RSS.

Answer 67. It is a web feed that enables users and applications to get access to updates from websites in a readable, computer-generated format.

Question 68. Why is RSS feed important?

Answer 68. Using RSS for your website helps you get more audience for your website by writing content on other websites apart from allowing you to do email subscriptions and live bookmarks.

Question 69. What is the full form of RSS?

Answer 69. RSS stands for rich site summary. This is a really simple digital marketing job interview question and you must be aware of the full form and use of an RSS feed.

Question 70. Explain the reason for using a hashtag in social media posts.

Answer 70. One of the most common questions asked during social media marketing interviews, a hashtag is used to convert any normal word into a keyword used on social media.

Question 71. What are heat maps used for, in digital marketing?

Answer 71. Heat maps in digital marketing are a visual representation of analytical data and are used to analyze user behavior and website structure, usually for on-page SEO optimization of the website.

Question 72. How to boost Facebook reach?

Answer 72. An exciting question in digital marketing interviews that can make or break your chance to get the digital marketing job, here is how you can boost your Facebook page’s reach –

  • Build an approachable website
  • Keep the content readable and specific Keep building your email list
  • Run Facebook ads for specific audience types by using filters Improve your story’s EdgeRank scores

Question 73. What are some website speed analysis tools for digital marketers?

Answer 73. Some popular website speed testing tools are – KeyCDN Website Speed Test, Google PageSpeed Insights, and GTMetrix. Working knowledge of these tools is crucial if you want to get a job in digital marketing.

Question 74. What are the types of backlinks?

Answer 74. Two main types of backlinks are – do-follow and no-follow.

Question 75. What are the top social media platforms?

Answer 75. Facebook, Twitter, Instagram, and Pinterest are some of the top social media platforms.

Question 76. Which areas in a website need keyword optimization?

Answer 76. Headings, meta tags, descriptions, website URLs, and titles usually require keyword optimization. If you want to get a digital marketing job that pays you well, it is advisable to learn keyword optimization.

Question 77. How to drive more traffic to blogs?

Answer 77. As a digital marketing professional, you can try to Improve SEO, run an email newsletter, do press releases, write good content, use Google Analytics and Search Console, and optimize it with the right kind of keywords, to drive more traffic to your blogs or articles.

Question 78. Name some famous digital marketing blogs to prepare for digital marketing job interviews?

Answer 78. The Moz Blog, Content Marketing Institute, Convince & Convert, Econsultancy, and Kissmetrics are some good blogs on digital marketing that will help you prepare for a digital marketing job interview.

Question 79. What are some good marketing automation tools that a digital marketer should know about?

Answer 79. Considering that the digital marketing industry is growing very rapidly, this is a crucial question in digital marketing job interviews. A few tools you should know about are –

GetResponse Hunch Ads Marketo Anygrowth ActiveCampaign

Question 80. What are the advantages of digital marketing?

Answer 80. Another really easy question for digital marketing interviews, digital marketing offers the following advantages –

  • Low spending costs
  • Good & highly specific results
  • Gets customer feedback Reach maximum customers Creates brand awareness

Question 81. Why is content important in digital marketing?

Answer 81. Creating high-quality content in digital marketing is crucial because –

  • It is the basic foundation of any marketing strategy
  • Enables you to generate backlinks from high-traffic websites Helps rank the website better in SERP
  • Helps the audience discover your product or service
  • Can be used to qualify high-quality leads for your business

Question 82. What is keyword streaming?

Answer 82. Keyword streaming is an underrated skill that you can focus on, to get a digital marketing job. It is defined as the process of analyzing the relevant keywords and choosing the best ones for your website based on the target audience which helps in generating organic leads & traffic.

Question 83. What are some indicators of a bad link?

Answer 83. Some indicators of a bad link are –

  • Links from link exchanges
  • Links to unrelated websites Paid links
  • Spammy links from blogs and articles Links from lower-ranked websites

Question 84. Does guest blogging help businesses?

Answer 84. Yes, guest blogging is an excellent method to organically bring new leads and traffic to your website by boosting the page authority, and giving good feedback. In addition, shortening the sales cycle, and generating qualified leads.

Question 85. What is e-commerce marketing?

Answer 85. E-commerce marketing is a form of digital marketing that generates sales by building the strategy and raising awareness about a brand’s online store through the means of highlighting its products and services, Similarly E-commerce marketing leverages content, social media, email marketing, and SEO.

Question 86. Which channel is the best and most effective one currently for businesses?

Answer 86. Social media platforms are the best channels right now to generate leads or make sales at lower costs.

Question 87. How can you make a piece of social media content successful?

Answer 87. A crucial aspect of the digital marketer’s job role is you can use infographics, and user-generated content, identify new topics, and make content around trending topics alongside memes to generate good buzz on social media for a brand.

Question 88. What does SMO stand for?

Answer 88. A really simple digital marketing interview question, the full form of SMO is social media optimization.

Question 89. What does SMO involve?

Answer 89. SMO involves using social platforms such as Facebook, Instagram, LinkedIn, YouTube, and Pinterest to promote a brand image, sell more products, create brand awareness, and increase profits/generate leads.

As a result, questions about SMOs are quite common during digital marketing job interviews.

Question 90. How to measure social media success?

Answer 90. You can measure social media success by knowing about the increase in the number of followers, Moreover the number of people engaging in comments with your post, and the increase in the number of subscriptions and leads.

Question 91. What good content management systems should digital marketing professionals know about?

Answer 91. Some good content management systems to use for digital marketers are – WordPress, Blogger, Joomla, and Drupal.

Question 92. What are long-tail keywords?

Answer 92. Long-tail keywords are phrases containing 4+ words which make search engine results highly specific. They usually get lower search traffic but are easier to rank in comparison to single-word keywords. As an SEO expert, questions about SEO are integral to digital marketing interviews.

Question 93. How to measure return on investment for a digital marketing campaign?

Answer 93. You can measure ROI by increase in reach, revenue, traffic, customer acquisition, and total number of clicks.

Question 94. Give the syntax of the robot.txt file.

Answer 94. The syntax for the robot.txt file is as follows –

User agent:*(* for all crawler)

Allow:/(File name) Disallow/(File name)

Question 95. How to promote blogs and increase traffic?

Answer 95. Always pin your posts on Pinterest, share on social media, use Instagram for headlines, and schedule and upload posts to generate organic traffic for your website.

Question 96. What is the formula of ROI?

Answer 96. The formula for measuring return on investment is –

ROI = (Revenue – Cost) / Cost.

Question 97. Write the formula for CTR.

Answer 97. Formula to measure CTR = (Total clicks / Total impressions) X 100.

Question 98. What is Google Analytics?

Answer 98. It is a free website analysis tool that allows every digital marketer to track and then generate reports for each movement that a visitor makes on a website.

Question 99. What is the full form of KPI?

Answer 99. The full form of KPIs is a key performance indicator

Question 100. What are the factors affecting KPIs?

Answer 100. The factors affecting KPIs are –

  • Number of sessions Bounce rate
  • Number of users visited


In summary, 2024 will see a continued rapid evolution of the digital marketing landscape, necessitating the need for professionals to remain nimble, flexible, and knowledgeable about a broad range of tactics and resources. Certainly, A wide range of interview questions and answers have been covered in this post, including important topics like SEO, social media, analytics, content marketing, and more. In addition to learning these answers by heart, candidates need also display a strategic attitude and grasp the underlying principles as they get ready for digital marketing interviews.

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